About Handll
An AI and automation firm.
Handll deploys AI systems and automation for small and midsized businesses. Flexible engagements and quality-driven deployment let real companies focus on capturing value in their own domains while the systems amplify their outreach and data-driven work.
How Handll works with clients
The problem, not just the ask.
Handll brings industry knowledge of its clients' core businesses and works to understand the root of the problem, its nuance and the full scope of work. Every engagement is consultative and collaborative, and the solution is built for that client alone.
01
The root of the problem
Handll looks past the immediate request to what is actually causing it, then scopes the work around that.
02
Measured by the problem solved
Within reason, Handll does not retreat behind scope language. An engagement is measured by whether the underlying problem is solved.
03
A second level of thought
Every recommendation accounts for what follows from it, not only what it fixes today.
04
Attention to detail
Care for the details, and a shared passion for operating businesses and solving hard problems, sit at the core of the work.
Leadership
The people behind Handll.
Mitchel Rubinstein
Founder, COO & Managing Member
Sets the firm's direction, leads business development and leads client meetings.
Frank Tragni
CFO & Managing Member
Owns the firm's finances, contracts and compliance, and builds the business case behind every proposal.
Adnan Ghaffar
Chief Engineer
Owns engineering delivery and quality control, and signs off on every deliverable before it reaches a client.
Nicholas Skamarak
Director of Business Development
Leads business development across the target market and supports client success on signed engagements.
Adnan Ghaffar is a senior-ranking member of the IEEE.
Red Bank, New Jersey
Local first, then outward.
Handll is headquartered in Red Bank, New Jersey, where its office hosts client meetings. It builds its relationships close to home first and grows outward from there.
- 2 Bridge Avenue, Suite 324, Red Bank, New Jersey
Focus
Services, start to finish.
Handll is a services firm. Its time and attention go to client engagements: understanding the operation, building the system and keeping it running.
Start the conversation
Say hi. Bring the top three priorities.
A discovery session is a working conversation about how the business runs today and where it loses time and money. No pricing is quoted before the scope is heard, and if Handll is not the right fit, it says so directly.